SACRAMENTO, CALIF. — Rä Foods LLC Wild About Sprouts has redesigned its packaging and expanded distribution into more Kroger and Meijer stores.
The “new, bright, eye-catching packaging labels clearly highlight each variety option that attracts attention to the packaging on the shelf and also to the entire category section,” according to Wild About Sprouts.
"Wild About Sprouts is on a mission to reach consumers across the country with fresh, living, safe, healthy, flavorful sprouts," said Jeff Sholl, owner of Wild About Sprouts. "We have significantly expanded our growing capacity and in turn, the availability of Cold Grown Wild About Sprouts in the eastern, northern and southern United States. Retailers are eager to help us meet the increasing consumer demand for fresh, safe sprouts. Our bright new labels will help attract consumers to the shelf to learn more about the Wild About Sprouts difference and the benefits of sprouts."
Wild About Sprouts are different from traditional sprouts and are grown in individual 3-ounce containers using a patented Cold Grown process that results in the safest sprouts available, according to the company.
The process prevents the growth of pathogens and eliminates handling that could introduce contaminants and promote spoilage. As an additional safety step, final product pathogen testing occurs before every shipment. The result is also a naturally long shelf life meaning these sprouts will last long after other produce in your refrigerator spoils.
Wild About Sprouts come in six varieties: 100% Clover, Broccoli/Clover blend, Clover/Radish blend, 100% Alfalfa, Clover/Alfalfa blend and 100% Broccoli.