YAKIMA, WASH. — Apple grower-shipper FirstFruits Farms has launched a St. Patrick’s Day promotion that highlights green- and gold-colored apples.
“A Taste of Luck” will spotlight Granny Smith and Opal varieties, both of which are available in large volumes just in time for the March 17 holiday.
FirstFruits is working with retailers to create green and gold displays and will support those efforts with digital content.
“We want to position apples as not just a fruit to consume or think about only during the fall months,” said Emily Autrey, marketing coordinator for FirstFruits. “These varieties are consistently delicious year-round, and we are looking at more ways to creatively increase demand for apples particularly when there is ample supply available. Sharing themed recipes online and creating a green and gold in-store display is an excellent way to catch the shopper’s eye during this holiday.”
As part of the promotion, FirstFruits Farms is offering retail partners additional marketing support with campaign-themed content. The content will include social media graphics, recipes, and messaging to promote Granny Smith and Opal varieties on the retailer’s own social media channels.
“In providing retailers with ready-made campaign content, we hope to provide the specific tools they need to drive traffic in-store,” Autrey said.