CARLISLE, PA. – The GIANT Company has eliminated order minimums and pickup fees for GIANT Direct and MARTIN’s Direct customers who pick up their groceries.
“With today’s customers having more choices than ever before, it’s critical that we continue taking steps to differentiate our online shopping experience,” said Matt Simon, GIANT’s vice president of brand experience. “Not only do these enhancements accelerate our omnichannel strategy, but they also provide our GIANT Direct and MARTIN’S Direct customers with greater convenience and value, uniquely positioning The GIANT Company as the online grocer of choice.”
The changes are just the latest investments made by the company in support of its growing e-commerce business, according to GIANT.
In November, GIANT opened its new, state-of-the-art GIANT Direct E-commerce Fulfillment Center in Philadelphia to serve more customers in Philadelphia and, for the first time in its 98-year history, in southern New Jersey.
And in January, GIANT announced the launch of Ship2Me by GIANT and Ship2Me by MARTIN’S, giving customers access to an expanded assortment within traditional grocery categories and beyond all delivered directly to one’s home.