PARAMUS, N.J. — Specialty cheese purveyor FrieslandCampina is introducing Royal Hollandia cheeses to the United States for the first time.
The premium-quality Dutch cheeses will get their US debut at the Winter Fancy Food Show Feb. 6-8 in Las Vegas.
“We are extremely excited to bring Royal Hollandia branded cheeses to the US market, says Debbie Seife, FrieslandCampina’s marketing director. “The Royal Hollandia line is based on creativity and innovation that originated in Holland and has been handed down for generations to create this truly superior and delicious line of cheeses.”
The Royal Hollandia product formats include:
- Entry Packs, available in six varieties that are perfectly portioned in 3.5-4 oz exact weight pieces. All product ships in shelf-ready packaging that is easy for retailers to stock and easy for consumers to shop. These are the perfect addition to any cheese case, and all varieties in the case take up just over one foot of space.
- Wheels, Balls, Bulk Products, and Wedges offer a wide variety of products perfect for consumer entertaining, including Gouda, Edam, and Maasdam, which all owe their name to the Dutch cities they originated from.
- Snacks are the perfect premium grab-and-go snacking option as consumers look to the deli for premium snacking. Great for lunch boxes, quick and easy snacks, and on-the-go consumption. The pouch is made from fully recyclable paper and can be merchandised standing up or hanging from the peg hole. Available in Mild Gouda, Smoked Flavored Gouda, and Chili Pepper.
- Slices are premium sliced cheeses that offer consumers delicious and flavorful options. They are the perfect pack size for premium slices at 4.93-5.64 oz in 8 packages per case. Offered in a peel and resealable tray with peg holes and is shipped in a Shelf Ready Package for easy merchandising options. Available in five varieties including Mild Gouda, Creamy Swiss, Mediterranean Herb, Chili Pepper and Smoke Flavored Gouda.