CHARLOTTE, N.C. – Dole Food Co.’s bright green food truck has wrapped up a two-month tour of East Coast retailers.

The truck, wrapped to highlight new Dole salad kits, appeared in Stop & Shop, Giant and Food Lion parking lots as part of the Ahold Delhaize Dole Street Team Tour. 

The truck stopped at 99 stores in nine states on the East Coast through Nov. 7. At each stop, representatives from the Dole Salads Street Team distributed free branded premiums, recipes and coupons good for free and discounted Dole Fresh Takes salad bowls, Chopped! and Premium salad kits. 

In all, more than 9,380 reusable tote bags, bag clips and tumblers were distributed, as well as 19,700 Dole Salad coupons to encourage shoppers to visit their neighborhood produce department.

Store and produce managers also greeted the Tour team and shoppers at each stop during the journey, which also included testimonial interviews with consumers and store managers. More than 250 hours of shopper and store associate interactions occurred with product sampling of more than 2,000 individual bags of Dole’s new Peppercorn and Buffalo Ranch Chopped Kits.

“It was a privilege to partner with Stop & Shop, The Giant Company, Giant Foods, and Food Lion to showcase our expanded Chopped Salad kits and directly support our shared vision of healthy living through nutrition, especially a diet rich in fresh fruits and vegetables,” said Chuck Sardo, director of sales-East, Dole Fresh Vegetables. “Each stop incentivized local shoppers to explore their produce department as their go-to source for healthy and easy meal planning and preparation this fall and winter.”