CHARLOTTE, N.C. — Dole Food Co.’s latest line of salads packs a protein punch perfect for meals. At the Produce Marketing Association’s 2020 virtual Fresh Summit convention, Dole introduced Just Add Chicken Salad, a series of four meal solutions for two.
The salads, which began shipping to retail on Oct. 14, combine original Dole dressings, chicken sauté and seasoned finishing sauces with DOLE® lettuces and toppings to create a true culinary experience at home, according to the company. All consumers add is the chicken.
The new line targets the growing population of salad kit buyers who want an affordable, total-meal solution for America’s most popular lean protein, said Lisa Overman, Dole’s director of brand marketing for North America.
“Dole is leveraging its industry leadership in salad kits to create healthy new meal possibilities for those who see cooking as an adventure and enjoy creating a flavor-first restaurant experience in their own kitchens,” she said. “The first four Just Add Chicken offerings were directly inspired by the most popular salad/chicken flavor pairings and restaurant menu favorites.”
Each 11.30- to 12-ounce Just Add Chicken Kit (without the chicken) serves two for a suggested retail price of $4.29.
The four varieties are:
• DOLE® Pesto Caesar Just Add Chicken Salad Kit – Chopped DOLE® Romaine lettuce, crumbled garlic croutons and parmesan cheese topped with Dole’s Classic Caesar dressing and original Chicken Sauté and Pesto Finishing Sauces for the chicken.
• DOLE® Sweet Orange Just Add Chicken Salad Kit – Chopped DOLE® Green Leaf and Iceberg lettuces, DOLE® Carrots and crispy wontons mixed with Dole’s Sesame Ginger Vinaigrette and original Chicken Sauté and Sweet Orange Finishing Sauces to enhance the chicken.
• DOLE® Roasted Red Pepper Just Add Chicken Salad Kit – Chopped DOLE® Green Leaf and Iceberg lettuces, and Radicchio, crumbled garlic croutons and parmesan cheese combined with Dole’s Creamy Balsamic Dressing and original Chicken Sauté and Roasted Red Pepper Finishing Sauces to top the chicken.
• DOLE® Lemon Herb Pepper Just Add Chicken Salad Kit – Chopped DOLE® Green Leaf and Iceberg lettuces, and Radicchio, and roasted onion pita strips topped with Dole’s Red Wine Vinaigrette and original Chicken Sauté and Lemon Herb Finishing Sauces for the chicken.