SAN FRANCISCO — GrubMarket has released WholesaleWare, a cutting-edge software-as-a-service platform built for food industry wholesalers, brokers, and distributors in an app made for iOS and Android. 

"The need for mobile solutions has grown tremendously for players throughout the food supply chain - not only for end consumers - but also for wholesalers, distributors, restaurants, and retail. Our new mobile apps are built on WholesaleWare's modern technology infrastructure and follow WholesaleWare's user-friendly design paradigm,” said Genevieve Wang, chief software officer of GrubMarket. “The functionality enables wholesalers and distributors to share customer-specific price sheets, automatically process orders, and communicate with customers in a way that is far more efficient and accurate compared to traditional methods."  

WholesaleWare was introduced six years ago by GrubMarket as an internal software platform for managing the operations of the company's produce and meat wholesaler subsidiaries. After powering hundreds of millions of dollars in sales and receiving positive feedback from users, in 2020, WholesaleWare was released for general availability to wholesale, broker, and distribution companies across the United States.  

With the addition of the new mobile apps, WholesaleWare now includes: 

  • Seamless inventory management 

  • Dynamic pricing strategies 

  • Customer relationship management and preferences engine 

  • Flexible routing and logistics management 

  • Integrated manufacturing and repacking management 

  • Advanced warehouse management with automated lot traceability 

  • Modern and intuitive eCommerce workflows 

  • Customizable grower accounting and settlement features for consignment and PAS 

  • Instantaneous, native financial integrations with QuickBooks and NetSuite 

  • Customized reporting - sales, profitability, product metrics, productivity and performance, and more 

"Our mission at GrubMarket is to bring greater profits to players throughout the food supply chain by reducing waste, improving efficiencies, and delivering better customer experiences through the benefits of digitization,” said Mike Xu, founder and CEO of GrubMarket. “The food supply chain industry has been largely ignored by modern advances in technological innovation. With our deep expertise in world-class software development and our immersive understanding of the food industry as a major provider of food nationwide, we are uniquely positioned to help drive this new wave of digital transformation. We are thrilled to launch our new mobile apps today as part of that strategy."