Food Lion rolled out its new mobile app on Tuesday, billing it as an easy way for customers across its 10-state footprint to save money and build meals.

"With the launch of the Food Lions Mobile app, we strive to make it easy to shop while making it even easier to save," says Deborah Sabo, vice president of marketing for Food Lion. "This convenient tool is packed with features to make customers' lives easier, including the ability to tell a shopper the exact aisle where products on their shopping list are located."

Shoppers can explore new ways to save with MVP cards, digitized weekly ads and more. The app also includes a recipe finder and digital shopping lists.

Food Lion, based in Salisbury, NC, has more than 1,000 stores in 10 Southeastern and Mid-Atlantic states and employs more than 63,000 associates.