SAN FRANCISCO — Online grocer Imperfect Foods has earned Certified B Corporation certification due to the brand’s commitment to sustainability, transparency and accountability.
Founded in 2015 with the goal of eliminating the 35% of food that ends up wasted in the US each year, Imperfect Foods began by sourcing ‘ugly’ and surplus produce that didn't meet conventional grocery store standards, and delivering it directly to customers' doors. Since, Imperfect Food has rescued over 150 million pounds of food from farms and producers across the country, which is recognized and credited under B Corp Certification as producing a specific positive benefit for people and the planet.
Imperfect Foods recently announced its plan to become a net-zero carbon operation by 2030—10 years earlier than major retailers and 20 years before the Paris Climate Agreement deadline. In 2020 alone, Imperfect Foods' last-mile delivery emitted 12,800 fewer tons of CO2 than trips to traditional grocery stores—the equivalent of taking 2,800 cars off the road for a year—purchased 7,921 tons of post-consumer recycled packaging, and saved 55,043,735 pounds of food from lesser outcomes.
"Since day one, we've been on a mission to fix our country's broken food system, from how we source our products, to the way we package and deliver orders, and how we're driving access within local communities," said Madeline Rotman , Imperfect Foods head of sustainability. "We're honored to have this stamp of approval and to pave the way for the future of grocery, to show that you can be sustainable, accessible, and successful."
As a certified B Corp, Imperfect Foods will play a key role in accelerating a cultural shift to further redefine success in business, committing companies to a more inclusive and sustainable economy. This certification validates Imperfect Foods as a force for good and provides an additional tool to engage and build trust amongst consumers of the past, present and future, particularly as it sees its fifth year of sustained triple-digit annual growth.
"We are thrilled to welcome Imperfect Foods to our growing community of B Corporation™ who align with our mission to redefine success in business in order to balance both profit and purpose," said Lindsey Wilson, business development manager for B Lab US/Canada. "Recognition as a certified B Corp allows Imperfect Foods to continue their mission of reimagining grocery for a less wasteful food system, and affirms their role as a leader in the industry. We are looking forward to seeing Imperfect Foods' continued investment in our planet's future expand with this new achievement."