MCLEAN, VA. — The National Fisheries Institute (NFI) is celebrating the second annual National Pescatarian Month, sponsored by the institute’s blog, Dish on Fish.
NFI designed National Pescatarian Month to keep seafood top of mind with consumers, encouraging them to enjoy fish-centric meals at least two or three times a week, either at home or when dining out as recommended by the Dietary Guidelines for Americans. The initiative’s goal is to bolster the existing efforts of many retailers, foodservice operators, and brands that market under the National Seafood Month umbrella.
With National Pescatarian Month, NFI celebrates those who have adopted a pescatarian diet; but also encourages everyone to make room in their diet for more seafood.
“National Pescatarian Month provides consumers with one more reason to seek out seafood at retail and in foodservice outlets all month long,” said Judy Dashiell, senior vice president of NFI. “It amplifies the National Seafood Month efforts of NFI Members.” With this second annual celebration, one of NFI’s key messages is how easy it is to “swap with seafood” - encouraging consumers to swap another protein for seafood for every meal part.
As the sponsor of National Pescatarian Month, Dish on Fish will showcase nutritious, pescatarian-focused meal plans, along with tips for simple seafood prep and cooking on their blog throughout the month.
In addition to promoting educational material about National Pescatarian Month on their platforms, the NFI and its members have partnered with other seafood industry groups to help spread the word. Partners of the program will tout the various health benefits of pescetarianism with their respective audiences and celebrate the seafood and vegetable lifestyle.
Keep up with the latest in seafood.