A recent survey found that 48% of American consumers buy salad kits because they're an inexpensive way to add a salad to their meal, and 36% have eaten more salads since the pandemic began.
Every day throughout the month of May, Fresh Express will post a new salad idea or tip on social media and encourage consumers to submit a photo of their salad creation with the hashtag #FreshSaladCreations for a chance to win a month's worth of Fresh Express salad.
Weekly nutrition information and tips will also be shared on the Fresh Express website, along with a free recipe book download filled with new Fresh Express recipes, tips and more.
"With our broad variety of salad greens and kits and a robust recipe library, we're making it possible to enjoy a salad a day without growing bored," said Robin Bell, marketing manager at Fresh Express. "By sharing tips, information and recipe inspiration, and challenging consumers to submit their creations, we hope to spotlight how easy it is to incorporate fresh ingredients into daily routines, while still keeping mealtime exciting."
Each day during the month of May, Fresh Express will select four winners to receive a month's worth of salad, via #FreshSaladCreations photo submissions on Instagram, Facebook, Twitter and the Fresh Express website. Additionally, 30 Fresh Express email subscribers will also win a month's worth of salad.
Fresh Express offers more than 150 varieties of fresh and healthy salads – from leafy salad greens like baby kale and sweet butter to premium, chef-crafted salad kits, like the Twisted Caesar Asian Caesar Chopped Salad Kit – and more than 250 online recipes.