DALLAS – Avocados From Mexico (AFM) has introduced new, limited-time pink packaging for Breast Cancer Awareness Month this October in support of the brand’s partnership with Susan G. Komen.
The pink packaging, available exclusively at 4,000 Walmart locations nationwide, will feature a unique QR code that drives shoppers to AFM’s dedicated site in partnership with Komen where they can learn about the nutritional benefits of the superfood, find tips and recipes for cooking with avocados, access the avocado know-how education hub and have access to buy avocados from Walmart online.
“Avocados From Mexico was built on the values of innovation and diversity. And it’s through our diverse staff – including more than 60% women – that unique partnerships like this one come to life,” said Alvaro Luque, president and chief executive officer of AFM. “I’m proud to support such an important cause that affects so many people today.”
Every two minutes, one case of breast cancer is diagnosed in the United States. In all, one in eight American women will be diagnosed with breast cancer in their lifetime. AFM has made a $50,000 guaranteed commitment in support of Komen’s mission to save lives by meeting the most critical needs in our communities and investing in breakthrough research that can help prevent and cure breast cancer.
“We are excited about this new partnership with Avocados From Mexico and grateful for the support they, and their customers, are making in our fight to save lives from breast cancer,” said Sarah Rosales, Komen’s vice president of corporate partnerships. “We have long shared a passion and commitment to improving the health of women and men across the country. And now together, we are working to create a world without breast cancer.”
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