LAKELAND, FLA. — Publix has promoted John Goff to senior vice president of retail operations, effective Jan. 1, 2022. 

Goff began his career in 1991 as a front service clerk in Jacksonville, Fla. He worked in various positions before being promoted to store manager in 2005. He was promoted to Jacksonville Division district manager in 2010, Miami Division regional director in 2014 and Miami Division vice president in 2019.  

With Goff’s promotion, regional director Matt Crawley will be named Miami Division vice president.  

“John and Matt are both seasoned, high-energy leaders with a passion for people and helping their teams grow,” said Kevin Murphy, president of Publix. “Their ability to motivate associates to give their personal best and deliver the highest level of service will play a critical role in preparing Publix for future growth. We are excited to see all they will accomplish in the next steps of their careers.”