SEATTLE — The Save Mart Companies has partnered with Swiftly, a digital platform that aims to help retailers capture digital advertising dollars and build loyalty. The partnership will unlock new revenue opportunities for Save Mart’s Save Mart, Lucky California and FoodMaxx banners and increase digital experiences for its customers across all stores.
Through this partnership, The Save Mart Companies will be able to connect digital and in-store shopping experience. In addition, The Save Mart Companies will benefit from new ad revenue, closed-loop reporting with measurable SKU-level transactions and ad clicks to provide accurate, actionable insights unavailable anywhere else.
“We are excited that our technology platform is helping power The Save Mart Companies, enabling them to create new and meaningful ways to connect with their customers both online and in-store,” said Henry Kim, co-founder and chief executive officer of Swiftly. "The Save Mart Companies is a great example of a brick-and-mortar retailer leveraging its customer relationships to unlock new forms of advertising revenue and drive incremental sales."
As a part of the offering, The Save Mart Companies can help CPG brands engage with their customers in a personalized and ultra-targeted digital experience. CPG Brand partners will be able to leverage dynamic ad placements, targeted content, sponsored searches, and product recommendations. The key benefit, backed by insight and analytics, offers brands the ability to instantly connect with shoppers, affecting purchase decisions in real-time.
“This partnership opens up new opportunities for our company with Swiftly’s digital platform to meet the evolving needs of our customers with more personalized offers to increase their savings,” said Rebecca Calvin, chief merchandising officer of The Save Mart Companies. “Partnering with Swiftly will allow us to unlock new revenue streams through enhanced connections between customers and leading national brands.”
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