CHICAGO — Retail Aware has launched its newest pilot with Home Chef to serve the up to 2,000 Kroger owned grocery banner locations that carry Home Chef meals nationwide.
"We are proud to work with Home Chef to help drive on-shelf availability," said Keith Fix, Retail Aware founder and chief executive officer. "As Retail Aware continues its growth, our mission has remained the same - to provide real-time product and shopper insights that improve brand performance and the consumer's retail experience."
Retail Aware empowers decisions backed by real-time data to improve campaign metrics, increase sales, monitor stockouts, and ensure execution, all from a user-friendly technology platform. Leveraging Retail Aware's patent-pending technology, brands and retailers can close feedback loops to gain real-time visibility into store operations.
"We're excited to launch the pilot program with Retail Aware," said Mitch Esparza, director of retail business operations at Home Chef. "At Home Chef, we're committed to inspiring and enabling people to cook through simple, delicious and convenient meals, and Retail Aware's solution will help us learn about shoppers' behaviors in real-time and ensure people can find Home Chef meals in their local grocery store."