The Kroger Co. and Home Chef are testing three new meal kit options to enhance the existing selection of products sold in more than 900 Kroger family of store locations across the country.
The test includes Home Chef Oven-Ready meals, Home Chef Heat & Eat meals, and Home Chef Lunch Kits.
The Oven-Ready line includes fresh, ready-to-cook ingredients packed in an oven-safe tin, while the Heat & Eat line includes fully-cooked, ready-to-heat meals, proteins and sides that can be prepared in a little as five minutes. The Lunch Kits include salads, grain bowls, sandwiches and more with fully cooked proteins that can be prepared easily at home or at the office.
“Our customers’ dinnertime needs are constantly evolving,” says Pat Vihtelic, founder and CEO of Home Chef. “We’re thrilled to meet more of their needs with high-quality meal options that consider different lifestyles and levels of preparation and cooking times.”
The new items will first be available at select locations in Illinois (Mariano's) and Ohio (Kroger locations in Cincinnati and Columbus) starting this month. Kroger says it anticipates rolling out the products to additional markets throughout the year.