BOSTON — ButcherBox, a meat delivery subscription service, announced a partnership with online grocery platform Instacart.
The pilot program will initially be available in larger markets, including New York City, Los Angeles, Chicago, San Francisco, Boston and Miami. The companies then plan to roll out across the United States later in the summer.
“ButcherBox was founded in 2015 with a mission to make high-quality protein more accessible to consumers across the US, and we've always had our eye on new ways consumers would interact with our brand aside from just buying direct from us on ButcherBox.com,” said Mike Salguero, founder of ButcherBox. “Our partnership with Instacart enables us to reach even more consumers with the click of a button.”
A new ButcherBox storefront on Instacart allows customers to shop from 10 unique box options for their meat needs. The boxes start at $99 and can include a variety of cuts like grass-fed, grass-finished beef, free-range, organic chicken, crate-free pork, Alaskan sockeye salmon, and wild-caught scallops. Customers who order a ButcherBox via Instacart will have their box delivered directly to their door within four days.
The boxes will be fulfilled by ButcherBox and shipped through third-party delivery services like FedEx or other regional carriers.
“Instacart is committed to offering customers a wide selection of items and more ways to get exactly what they need from the retailers they know and love,” said Chris Rogers, vice president of retail at Instacart. “With the addition of ButcherBox to the Instacart marketplace, we’re making their curated, high-quality proteins even more accessible to customers nationwide. Whether planning a summertime barbecue or a weeknight dinner, we’re continuing to help families get what they need through an effortless online grocery shopping experience.”