TEL AVIV, ISREAL – Stor.ai, the end-to-end digital commerce solution for grocers, has added the Smart Basket to its solutions offerings. Harnessing AI to support personalization efforts, the Smart Basket will make online grocery shopping more experiential, seamless and simple, according to the company.
With the Smart Basket, customers will benefit from intuitive experiences including product promotions, option to repurchase a "one-click" basket, reminders based on previous purchase history and recommendations for alternative or complimentary products. Grocers can also simulate in-store comforts and personal touches, boost their own private label products, all while providing an efficient and seamless shopping experience.
Combining the personalization tools with Stor.ai’s flagship POS Integration system and Picker-App, grocers can ensure their inventory is efficiently managed and every order is easily fulfilled. As a result, grocers can have an effective and personal cart-to-door fulfilment process, providing a superior experience for their customers.
“Our personalization tools are helping grocers differentiate themselves from competitors,” said Irit Fridlis Weinstein, vice president of strategy and innovation of Stor.ai. “For most shoppers, digital grocery shopping is all about the convenience it offers. By creating personalized experiences, customers are more engaged with brands and are encouraged to repeat purchases, which is key for grocers to grow and maintain operations. We look forward to continuing to help grocers effectively and innovatively connect with their customers in a digital world.”