CHICAGO – Nielsen's Global Consumer Business — the data company’s division that breaks down and analyzes CPG data — has a new name and logo, NielsenIQ. The new brand name will become a standalone company identified by a new brand logo with a vibrant flash green color that reflects the company’s dynamic and optimistic spirit, according to the company. 

“Unveiling our new brand is one of many actions we are taking as part of our blueprint for modernizing our client experience, while continuing to be the global leader in delivering complete consumer intelligence,” said David Rawlinson, chief executive officer of Nielsen’s Global Consumer Business. “We are creating a bolder, more forward-thinking company that will allow us to share our unparalleled expertise, which is rooted in our pursuit of the most comprehensive data sets and commitment to measuring every transaction equally. Our new name and brand represent our continued dedication to these ideals, while bringing to light the intelligence behind our technology, platforms, and predictive capabilities.” 

NielsenIQ will move forward with a mission to deliver the truth and provide solutions oriented around client needs. The brand will honor its legacy while embracing the evolution of its business and the disruption of the consumer packaged goods industry. 

“NielsenIQ is embarking on a journey to drive sustained growth and optimize performance for our clients,” said Jacqueline Woods, chief marketing officer of Nielsen’s Global Consumer Business. “We are excited to launch a complete brand experience that will accelerate our company’s growth by expanding our footprint across the entire digital landscape, including our products, solutions, and platform. Our brand represents transformative thinking — inspired by our data and technology — that allows our clients to make faster and more confident decisions leading to successful outcomes.” 

For more information visit NielsenIQ’s website here.