LAFAYETTE, COLO. - Plant protein startup Planterra Foods has teamed up with Alida and its Alida Sparq digital insights platform for customer insights that can help the company build more innovative products and foster a better customer experience. 

"In a category where new innovations are hitting the shelves on a near-daily basis, agility and integrity are paramount," said Meghan Liefeld, director of category management and insights at Planterra Foods. "Our insights community, The Good Food Forum, is designed as a partnership with consumers, so we know we are making the right decisions to stay relevant. The insights we glean from this quick-turn community is what will ensure we are continuing to provide new, innovative solutions to fit our consumer target's needs while differentiating us from other brands in the market.” 

Alida Sparq will help Planterra get insights into their customers’ behaviors and attitudes on a regular – and immediate – basis to proactively drive informed actions and build customer trust.  

“Planterra Foods has chosen to put their customers first and drive real business actions based on their needs, sentiment and motivations," said Ross Wainwright, chief executive officer of Alida. “As a company who places much importance on customer-led product innovation, I know our partnership will help them to create long-standing and meaningful relationships with their customers.”