OVERLAND PARK, KAN. — Price Chopper has selected CitrusAd to help the retailer grow its ecommerce ad network.
The retailer’s 52 locally-owned stores will utilize CitrusAd technology to empower brands with the ability to engage with Price Chopper’s shoppers with the real-time visibility and measurement to ad performance they expect with CitrusAd’s reporting dashboard.
"Our stores are continuously trying to engage with customers on a more personal level, with CitrusAd’s platform increasing ad relevancy we are able to connect our customers to brands on a more personal and convenient level,” said Casie Broker, chief marketing officer for Price Chopper. "This enhances both the overall experience and lets our customers find new and old favorites in one place.”
The retailer’s first-party data from their website and loyalty program (Chopper Shopper REWARDS) are key components to leveraging CitrusAd’s relevancy engine that utilizes algorithms and real-time data to identify shopper preferences, serving relevant ads that improve and personalize the shopper’s experience.
“As third-party cookies will no longer be supported by Google, Safari and Firefox in 2022, online-savvy retailers like Price Chopper integrate with CitrusAd to offer the perfect opportunity for brands to utilize the retailer’s first-party data to connect with shoppers in a relevant, unobtrusive manner at the point of sale,” said Brian DeCoveny, vice president of retail media partnerships for CitrusAd.
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