TORONTO— Invafresh has expanded its partnership with Coborn’s to optimize fresh food operations across their grocery banners.  

The retailer has selected Invafresh’s Fresh Food Retail Platform for its merchandising and replenishment solutions to improve instore performance, enhance consumer loyalty and brand, and drive profitability and sustainability.  

“While our experience with Invafresh runs deep, we carried out an in-depth evaluation of industry technology providers to propel our fresh food operations forward,” said Troy Vosburgh, vice president of fresh for Coborn’s. “We are continually impressed by the Invafresh team, the platform’s fresh-native capabilities, the customer-driven delivery model and track record of successfully delivering top quartile business and financial results across a range of national, regional and local food retailers in North America. We have commenced the deployment of the Invafresh Fresh Food Retail solutions on schedule and are already seeing excellent adoption, usage and benefits as promised by the Invafresh team.”  

The addition of Invafresh’s merchandising and replenishment solutions enables Coborn’s to future-proof its fresh food retail operations by automating fresh ordering and in-store production planning across all fresh food departments that capture and report all inventory movement. That includes discards, markdowns, transfers, conversions, and cycle counts.  

Invafresh’s recipe management solution centralizes Coborn’s in-store production from recipe creation, maintenance, cost allocation, nutritional labelling, through to standardization of products with in-store preparation guidelines.  

“Fresh food is the only way to build trust and loyalty in the competitive grocery market, especially with today’s digitally driven experiential consumer,” said Tim Spencer, president and chief executive officer, Invafresh. Our fresh-native platform will help Coborn’s with merchandising and replenishment across their grocery banners to ensure fresh products of the highest quality are in-stock at the right levels across their fresh assortments and offerings. We are committed to being the best in Fresh and are excited to partner with Coborn’s and help them to be the best in Fresh too.” 

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