WATSONVILLE, CALIF. – Driscoll’s and indoor vertical farming company Plenty Unlimited Inc. have partnered on a plan to grow Driscoll’s proprietary strawberries year-round in Plenty’s vertical indoor farms.
The two companies will work to bring flavorful strawberry varieties to market, leveraging the benefits of a controlled growing environment while also creating opportunity for berry expansion into regions that have historically been difficult to serve, according to the companies.
“It’s clear that Plenty’s vision and capabilities of pioneering the potential of indoor farming technology makes them the leader in this space,” said Miles Reiter, Driscoll’s chairman and chief executive officer. “As one of the few berry companies with a dedicated global R&D program, we believe our proprietary berries, which are focused on flavor, combined with Plenty’s technology leadership will create a competitive market edge as we expand to more effectively meet the future consumer.”
Plenty will incorporate Driscoll’s proprietary genetics and berry expertise into its advanced, indoor farming technology. Through its controlled environment, Plenty can consistently deliver great flavors from Driscoll’s varieties, while also optimizing for texture and size. The indoor environment will remove the unpredictability of Mother Nature, allowing both companies to meet the future needs of consumers worldwide, including geographical locations that are not hospitable to growing strawberries.
“For over 100 years, Driscoll’s has been innovating in search of the best-tasting berries,” said Nate Storey, co-founder and chief science officer of Plenty. “As they embrace the emergence of indoor farming, we are proud they have chosen Plenty as their collaborator to develop flavorful berries grown indoors in a clean, controlled environment. We are aligned in our mission to bring the most delicious food to our consumers while reducing our environmental impact. Our goal is to bring fresh, flavor-forward berries grown locally to consumers around the world.”