Driscoll’s announced the rollout of limited-edition Sweetest Batch Blackberries curated with best-of-season, ultra-flavorful offerings of the fresh berries.
The blackberries join Driscoll’s Sweetest Batch lineup of blueberries, strawberries and raspberries. All berries are bred naturally by Driscoll’s team for its network of independent farmers to grow and harvest.
Over the last five years, the fresh blackberry category has experienced the largest berry growth in household penetration with a 7.6% increase.
“We’re on a constant pursuit to innovate and perfect different blackberry varietals,” says Gavin Sills, global plant breeding director for blackberries. “The traditional blackberry has long been known in the produce industry as an underdog berry and Driscoll’s is set to revolutionize this segment with incredibly flavorful varieties.”
The limited-edition blackberries are available now in select regions across the U.S. The growing season for the berries is short due to the special attention required to ensure the superior quality of the berries.