RIDGEFIELD, NJ – Toufayan Bakeries is kicking off the back to school season with healthy lunch ideas and a giveaway supporting families with virtual-learning students. 

“Parents are stressed trying to manage home, work, school and feeding everyone in the midst of it all,” said Karen Toufayan, vice president of marketing and sales at Toufayan. “As a mom of three boys, I get it. We wanted to provide simple lunch ideas using a healthier bread, and also support a couple of families with the gift of distance learning tools.” 

Targeted TV markets will see hosts interact with entertaining and lifestyle expert Limor Suss to create healthy lunches, while listeners of I Heart Radio’s Q92 will enjoy favorite lunch and snack solutions from the host of Annie in the Morning featuring the smartest kid friendly pita, the Smart Pocket.  

Available in Original, Whole Wheat, Everything, Organic Sprouted and new Smart Carb, Smart Pockets are a square pocketed pita bread that's perfect for small hands. They come pre-sliced and split and fit perfectly in sandwich baggies or lunch boxes. 

Additional digital advertising across Facebook and Instagram will highlight the brand’s activities and provide additional information for local retailer promotions by market.