LOS ANGELES — Golden West Food Group announced the launch of Meat District, its new line of premium meats, including burgers and wings.
Meat District premium burgers come in 11 varieties, including: The O.G., Steak House, The Pitmaster, All-American, The King, O.G. Sliders, Lean Machine, Farm House, Kanpai, Real Deal and The Tailgater.
“Just like consumers distinguish between different varietals of wine or coffees from different regions of the world, we believe our burgers will offer more variety to the category,” said Zack Levenson, chief operating officer of Meat District. “Grocery shoppers will realize they have a lot more choices when it comes to burgers and will enjoy discovering all the different and flavorful ways they can indulge in one of their favorite foods — the great American burger.”
The patties are made using various blends of protein, including bison, wagyu beef, Angus brisket, short rib, tri tip and chuck.
“We’re excited to introduce Meat District butcher-crafted, premium burgers to the grocery consumer,” Levenson said. “Instead of ho-hum hamburgers packaged in generic white Styrofoam, we’re breaking out of the mold by bringing an exciting family of highly branded, exceptional blends to the meat case. We believe Meat District is what today’s burger-crazed consumer wants in a hamburger patty: a variety of gourmet blends of Angus brisket, short rib, tri tip and chuck, all crafted with the highest quality cuts and ready to cook and savor.”
In addition to the new burger offerings, the Meat District brand also includes a line of chicken wings featuring antibiotic-free marinated chicken. Varieties include Sweet & Sassy, Lemon Herb, Beer Brined and Zesty Ranch.
Meat District premium products will be sold at supermarkets nationwide, including Albertson’s, Kroger, Ralph’s, Pavilions, Vons, Stater Brothers, Winn Dixie, Food Lion and Hy-Vee.