Plant-based industry leader Before the Butcher is tripling retail distribution of its Uncut plant-based burger and sausage products.
The products are being introduced in Albertsons, Vons and Pavilions stores in December. In early 2020, they will roll out in Mariano’s, Pic ‘n Save, Metro Markets and Copps stores.
Uncut products debuted in October in Ralphs Grocery, Lucky’s Market and Whole Foods Market stores
The lineup includes the Uncut Burger, Uncut Savory Chicken Burger, Uncut Roasted Turkey Burger and Uncut Breakfast Sausage Patty, offering more variety than any other plant-based burger brand, according to Before the Butcher.
“Our retail footprint is expanding rapidly because retailers recognize the value of offering a plant-based meat brand with four different choices to suit different consumer tastes and provide menu variety,” says Danny O’Malley, The “presiplant” and founder of Before the Butcher. “We expect to double retail distribution again over the next few months.”