Fresh berry category leader Driscoll’s has a new addition to its Limited Edition collection of premium fruit.
Driscoll’s Sweetest Batch™ Blueberries will be available in select cities for a limited time. The company also has plans for Sweetest Batch™ Blackberries, which would make Driscoll’s the first company to have a premium berry program featuring strawberries, raspberries, blueberries, and blackberries.
“The fresh berry category continues to lead the growth of the produce industry and the blueberry experienced a double-digit growth in retail sales,” says Frances Dillard, Driscoll’s senior director of brand and product marketing. “As the No. 1 brand in produce, Driscoll’s 100-year farming heritage is dedicated to flavor as our brand differentiation.”