Novolex, based in Hartsville, South Carolina, announced that it has promoted Dr. Adrianne Tipton to senior vice president of innovation.

In the role, the company says, Tipton will focus on integrating all innovation teams at Novolex to ensure continued growth. She will also continue her work driving innovation in new product development, product management and product marketing.

"Dr. Tipton has helped Novolex build a robust innovation platform, delivering product technology that provides our customers with more choices as well as solutions for greater sustainability," says Stan Bikulege, chairman and CEO. "Her appointment to our leadership team reflects her impact as a thought leader and change agent in our company. Her role also illustrates our commitment to be part of the solution when it comes to the development of products that can support sustainability goals and protect our environment."

Before joining Novolex, Tipton served as managing director of Compass New Product Consulting and was also VP of business research for ORC International. Other positions include VP of new product development and marking for Cenveo as well as a six-year stop at Clorox.