FiveStar Gourmet Foods has named a new senior vice president of sales.

The hiring of Kristyn Lawson is part of FiveStar’s effort to build a best-in-class sales team, following the company’s recent expansion of both its West Coast and East Coast facilities. Lawson’s first day was April 1.

“Kristyn is a true asset to our organization as she mirrors our passion for delivering the freshest, highest quality products and satisfying our customers’ need to delight their consumers with healthy options,” says Tal Shoshan, FiveStar’s founder and CEO. “She is a results-driven sales professional who focuses on delivering extraordinary revenue and profit growth within best-in-class companies.”

Prior to joining FiveStar, Lawson served as vice president of sales at Good Foods. In this role, she was the architect of launching the Good Foods retail brand across North American retail channels.

“It’s an honor and privilege to join such an incredible organization that creates impeccable fresh products that are convenient, foodie focused with a spotlight on produce and nutrition,” Lawson says.