Ready Pac Foods, Inc. has been named one of the 40 fresh fruit and vegetable innovation finalists for the United Fresh Produce Association’s 2014 New Product Awards. Ready Pac, known for their innovation, was nominated in the category of Best New Packaging for their newly re-designed packaging of their Ready Snax snacking line.
The refresh was inspired by the increasing consumer demand for improved snacking options. Ready Pac enhanced their delicious Ready Snax line with a new flavor variety and improved packaging presentation and efficiency, aimed to further deliver on key consumer needs: freshness, healthfulness, convenience, portability and great taste.
As consumers learn about the most effective ways to maintain a healthy diet without losing steam, the snacking industry has been first in line to benefit. By bridging the gap between meals with healthy, portion-controlled snacks, this convenient source of fuel sustains energy levels, provides necessary nutrients and helps curb cravings. The positive buzz on fresh snacking is still gaining momentum, as demonstrated by the remarkable growth in the category, up +11% in dollar sales over last year, led by Single Serve Fresh Snacking with Components, up +20% (according to latest 52 week Nielsen data).
“We felt that we could optimize the packaging and still deliver on a product proposition which is fresh variety at fewer than 250 calories per snack,” said Barb Dan, Senior VP of Marketing for Ready Pac Foods, Inc. “We have a seasoned Product Marketing Team here at Ready Pac that works hard to deliver the best possible snack solutions to consumers.”
These newly enhanced snacking items feature vertically-oriented packaging to improve shelf space efficiencies, and exciting new label graphics with expanded nutrient information. This timely refresh was rolled out to all six delicious flavor offerings, including the newer Ready Snax Fruit, Cheese & Flatbread Crackers. Through convenient packaging and everyday low pricing, Ready Snax are ideal for pantry loading, making it easier for consumers to affordably buy a week’s worth of healthy, delicious snacking choices to be better prepared when those pesky cravings strike!
For more information about Ready Pac’s new fresh snacking offerings, including their convenient line of culinary-inspired Bistro Bowl Salads and fresh-cut fruit cups, visit http://www.readypac.com/products/.