Chiquita is putting fitness front and center with its latest promotion.
In an initiative launched July 1, more than 200 million Chiquita bananas will be sporting a collection of 10 fitness stickers with simple and quick exercise challenges to help promote a healthy diet and lifestyle.
“This new sticker series is a reminder that fitness can be fun and easy, and a Chiquita banana can serve as a complement to a healthy routine,” according to the company.
For the whole month of July, the stickers will contain various fitness graphics that encourage fans to complete a variety of fitness challenges, including completing 15 push-ups, a 1-minute plank, 10 minutes of mindfulness and more. These short and simple fitness challenges are for all fitness levels and aim to help maintain a healthy lifestyle and improve body tone and vitality.
“At Chiquita, we wanted to launch a new sticker series that would remind our fans that fitness can be fun and easy with the right tools in hand,” says Jamie Postell, Chiquita’s director of sales, North America. “We’re proud to deliver a superfruit packed with vitamins and nutrients that can help our fans achieve their fitness goals in a fun and engaging way.”
Fans are also encouraged to share activities via social media, using #ChiquitaChallenge, and visit the Chiquita home page for more inspiration: https://www.chiquita.com/.