FORT LAUDERDALE, FLA. - Chiquita is encouraging healthy living with its recently launched, limited-edition 2020 fitness sticker collection. The 12 stickers in the series offer fun and easy workout challenges for customers to try at home.
This is the second year Chiquita has run a summer fitness sticker series. This year’s collection builds on the 2019 series with three new exercise varieties including warm up, home workout and mindfulness.
Exercises range from stretching and breathwork, to strength training such as tricep dips and squats, plus ways to relax the mind after a workout. Each challenge is designed for all fitness levels, allowing participants to power through the various challenges with family and friends.
“Recognizing that people are spending more time at home this summer, Chiquita wanted to provide fun and easy ways to maintain a well-rounded wellness routine,” said Tina Varjabedian, marketing manager, North America, for Chiquita. “We hope the new Fitness Sticker Series, along with our exercise tips and nutritious recipes, will help motivate fans to stay active and healthy.”
The series also reminds customers that bananas are packed with vitamins and minerals and fit into a healthy lifestyle. Rich in vitamin B2 and natural sugars, eating a banana before a workout provides a natural energy boost without any sugar spikes. Bananas also have high levels of potassium, which is key for building lean muscle and protecting the heart.
Chiquita has also created six special fitness recipes to accompany its sticker collection and is encouraging customers to engage with the fitness challenge on social media through the hashtag #ChiquitaChallenge.