Refrigerated dressing dip specialist Litehouse has launched its annual “2 Ingredient Coleslaw” promotion.

The promotion matches Litehouse Coleslaw dressing with individual retail partners’ bagged slaw providers. Running June 16- July 6, the promotion is strategically timed to support retailers and drive produce department sales during peak coleslaw consumption months and summer celebrations, including Father’s Day, Canada Day and the Fourth of July.

“Our summer retail promotion showcases that delicious eats don’t have to require long prep and cook times, and a BBQ-ready dish is as easy as 1+1 with our Coleslaw dressing,” says Camille Balfanz, senior brand manager at Litehouse. “Coleslaw dressing sales typically peak in June and July, making it an ideal time for retailers and bagged slaw providers to collaborate on a promotion that inspires consumers to mix up their summer entertaining.” 

Litehouse Coleslaw dressing is extra thick and creamy, so it doesn’t get watered down when added to cabbage, with a balanced tangy and sweet taste, Balfanz says. The dressing does not contain artificial colors, flavors or preservatives and is made without high fructose corn syrup.

The coleslaw promotion includes an in-store campaign with signage, point-of-sale materials, and promotional pricing for Litehouse 13oz Coleslaw dressing in the U.S. and Litehouse 384mL Coleslaw dressing in Canada. Supporting consumer initiatives include:

  • Summer entertaining satellite media tour hosted by a notable lifestyle expert
  • Online consumer sweepstakes running June 16-July 6 for a chance to win a YETI® cooler
  • Recipes from social media influencers and bloggers

Integrated online campaign and digital advertising