The Little Potato Company has launched a summer grilling promotion.

The “Add a Little Sizzle to Your Grill” campaign, which kicked off June 20 and will run through Aug. 8 in the U.S. and Canada, spotlights the Little Potato Company’s Oven/Grill Ready and Microwave Ready kits and bagged potatoes.

Through a combination of instore and digital activity, “Add a Little Sizzle to Your Grill” will be supported with initiatives including:

  • Digital coupons
  • In-store signage at participating retailers
  • Integrated online campaign with grilling recipes, videos with tricks and tips and targeted digital and social ads
  • Enter-to-win consumer sweepstakes for a chance to win $5,000

The Little Potato Company is the top grower of creamer potatoes in North America and the world leader in specialty creamer potato varieties.