Santon, Ohio-based Willy's Fresh Salsa announced that Southeastern Grocers has agreed to carry all seven of its Willy's flavors in all stores under its Winn-Dixie, Fresco y Mas, Harveys and BI-LO umbrellas.
"We're very excited to add Winn-Dixie to our growing list of distributors – and especially excited because Winn-Dixie becomes our first state-wide Florida retailer," says Sara Campbell, director of sales for Willy's. "For years our fans in Florida have been asking for Willy's, and now Willy's Fresh Salsa can be purchased at over 280 Winn-Dixie locations from Pensacola to Key West. This also gives us deeper penetration into Louisiana, Mississippi, Alabama, Georgia, South Carolina and North Carolina where BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie also have major presences."
Willy's is available in more than 7,000 stores across 40 states and the District of Columbia, according to the company.