JACKSONVILLE, FLA. — Southeastern Grocers Inc. (SEG), the parent company of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is honoring the 20th anniversary of 9/11 with a special discount for first responders.
All stores will pay tribute to local community heroes with an exclusive 20% off the total grocery purchase for firefighters, police officers, EMTs, paramedics and emergency dispatchers who shop on Saturday, Sept. 11 with their Fresco y Más, Harveys Supermarket or Winn-Dixie Rewards account.
Additionally, all SEG stores will observe four moments of silence the morning of Sept. 11 to correspond with each pivotal minute on that day when the world and so many lives were changed two decades ago. Each store will pause in remembrance beginning at 8:46 a.m., then 9:03 a.m., 9:37 a.m. and 10:03 a.m.
“At Southeastern Grocers, we remember this monumental day in history by honoring the courageous heroes that selflessly served our communities on that day that changed our lives forever and by recognizing our heroes who continue to serve on the front lines every day,” said Anthony Hucker, president and chief executive officer of Southeastern Grocers. “We acknowledge the brave individuals who stand up when their neighbor is faced with danger, and we hope this act of gratitude will empower our associates, customers and others to spread kindness in honor of the 9/11 heroes and all those we lost 20 years ago. On this solemn day of remembrance, it’s more important now than ever that we stand in unity. We are stronger together.”
SEG aligns its charitable giving efforts with causes that are important to the communities it serves, including support for military service members and their families, the fight against hunger, relief to those affected by extreme weather and natural disasters and quality educational opportunities for students.