Oakwood, Georgia-based Wayne Farms is now selling its Naked Truth Premium Chicken in Whole Foods Market stores.
Wayne Farms, which traditionally has partnered with restaurants and other foodservice companies, entered the retail market in 2018 with trial distribution in club stores.
Four sous vide-prepared chicken products are being sold in 425 Whole Foods Market stores: Flame Grilled Chicken Breast Fillets, Grilled Chicken Breast Chunks, Waffle Flavored Chicken Bites and Oven Roasted Chicken Wings.
Naked Truth chicken is fully-cooked, flame-grilled chicken breast made via sous vide. The product offers “superior texture, moisture, flavor, convenience, as well as Step 2 animal welfare certifications through the Global Animal Partnership,” according to Wayne Farms.
Each individually-wrapped, fully cooked five-ounce Naked Truth chicken breast fillet features authentic grill marks and sous vide preparation, making it simple to finish in a microwave, conventional oven, or sauté on a cook top, without drying out—a hallmark and key advantage of sous vide cooking.
The all-natural product contains no artificial ingredients, preservatives, nitrates, nitrites or gluten.