West Des Moines, Iowa-based Hy-Vee announced an exclusive, three-year agreement with Kansas City Chiefs quarterback Patrick Mahomes, the reigning NFL MVP.
The partnership will include television commercials, social media collaboration, appearances, apparel and exclusive product launches at Hy-Vee locations throughout the Midwest.
To kick off the partnership, Mahomes was the headline speaker at Hy-Vee's Exercising Your Character event at Hy-Vee Hall in Des Moines. it's an annual event for more than 10,000 fourth- and fifth-graders in Iowa that focuses on character building, physical activity and leading a healthy lifestyle.
“Hy-Vee has been a tremendous partner and supporter of the Kansas City Chiefs since 2009, and I look forward to working more closely with them on a personal level to bring even more awareness to Hy-Vee’s strong brand,” says Mahomes.