DALLAS — Tyson Fresh Meats, a division of Springdale, Arkansas-based Tyson Foods, has extended its Chairman’s Reserve product lineup to include prime-quality beef cuts.

The company highlighted the products at the Annual Meat Conference in Dallas. The prime beef offering boasts strict specifications that require a Ribeye Area of 10 - 16 square inches and a hot carcass weight of less than 1,050 lbs.

“Our USDA Prime quality grade beef keeps in step with the exacting standards of our Prime Pork counterpart,” says Ozlem Worpel, senior brand manager of Tyson Fresh Meats. “It’s a welcome addition to an already-impressive portfolio.”

Chairman’s Reserve Meats now consists of Premium and Prime: a two-tier, dual-protein mix marked by different scoring specifications. 

Along with the new products, the Chairman’s Reserve Meats team revealed a new brand look at AMC ’19. “The new Chairman’s Reserve Meats logo is an exciting nod to our brand’s fresh way of thinking about meat,” Worpel says. “We’re excited to jump into a new year by updating the look of a beloved brand like Chairman’s Reserve Meats.”