The Kroger Co. and Home Chef are expanding meal-kit service to additional cities, bringing the weekly rotating meal solution to 500 additional Kroger Family of Stores across the country.
In addition, homechef.com has launched a customizable meal kit feature for online orders, allowing customers to have more flexibility in deciding what's for dinner by providing the choice to change and upgrade recipe ingredients. The feature—the first among leading meal kit brands—offers unprecedented variety for customers.
"Kroger continues to redefine the customer experience and provide new ways to shop for, prep and cook meals through exciting brick-and-mortar and digital experiences," says Robert Clark, Kroger's senior vice president of merchandising. "Last October, Kroger introduced Home Chef retail meal kits, and we're now expanding to add the easy-to-prepare recipes to hundreds of new locations, providing convenient access to the meal solution at more than 700 stores. We look forward to the continued growth of Home Chef in 2019 through expansion and new products."
"Home Chef is proud to continue our evolution toward becoming more than a meal kit delivery brand," says Pat Vihtelic, Home Chef's founder and CEO. "With continued innovation and personalization, we are providing customers with more ways to enjoy fresh, delicious meals that align with their individual tastes."
Home Chef's fresh, pre-portioned ingredients and simple recipes are guaranteed to delight everyone around the dinner table. Each week's rotating retail menu showcases a variety of classic meals, including Home Chef Express meal kits that can be prepared in 15 minutes or less. Each meal kit is designed to serve two and starts at $8.50 per serving.