Natural Grocers announced on Friday that it was launching its new line of premium private label products, including more than 35 new items across 10 categories.
"Our name has been defining the highest quality standards in the natural foods industry since before it really was an industry, so when it comes time to put our name on products, only the highest quality products will do, and we make sure that they are priced so that everyone can afford them," says Kemper Isely, Natural Grocers co-president. "We want products that represent our values: hormone and antibiotic-free meats; pasture-based dairy; pasture-raised eggs; no artificial colors, flavors, preservatives, sweeteners, hydrogenated oils or partially hydrogenated oils and non-GMO; values that have been defining our family's mission since 1955--never compromising quality for the easy way through. When it comes to house brands, our products are the highest quality at an affordable price."
The line includes pasta sauce, olive oil, preserves, bread, apple cider vinegar, tortilla chips, coffee, frozen fruits and more, all of which are billed as organic. Those items are expected to be introduced in November.
Other items, like grass-fed cheese, free-trade chocolate, grass-fed beef jerky and more are expected to be in stores in 2019.