Salisbury, North Carolina-based Food Lion unveiled what it calls a "new, easier shopping experience" in the greater Norfolk, Virginia market.
The company invested $168 million in 105 area stores this year, which includes remodeling, hiring 4,000 additional associates and giving back to community efforts.
Among the changes to the updated stores, according to the company, are:
- Fully remodeled shopping areas, including new signage and groupings of products for shopping ease
- A more efficient checkout process
- Improved quality and freshness throughout the store
- Lower prices across departments
- Expanded variety and assortment across departments
- Hand-battered chicken as well as a greater selection of easy and affordable complete meals for families and a wider variety of grab-and-go items and pre-sliced deli meats and cheeses
Twelve of the 105 stores also feature walk-in garden coolers designed to keep produce fresher longer.
"We've created a new grocery shopping experience through the significant investments in our stores, customers, associates and communities," says Meg Ham, president of Food Lion. "From our expanded variety and product assortment, newly reorganized stores, new signage to a more efficient check-out experience, every change we’ve made will make it easier for our customers to find fresh, quality products at affordable prices every day. And true to our heritage, we always offer everyday low prices along with weekly sales and promotions, making it easier for you to nourish your family on a budget. We invite our customers to come and experience the fresh, new changes at your neighborhood Food Lion.”