Dorothy Lane Market, a Dayton, OH-based supermarket chain, increased its foothold in the online grocery chopping arena by overhauling of services with a fully enhanced tech upgrade, new locations for curbside pick-up and a rebrand to better serve its customers and prepare for growth.

The company launched DLM Drive-up (previously called DLM in a Dash) in early February, making the announcement with a new website equipped to keep the service competition in the digital landscape. Features of the website ( include the ability to create multiple shopping lists, suggested favorites based on shopping patterns, specified weights on products like deli meats, down to a quarter of a point, and syncing to the stores Club DLM loyalty program that rewards active customers with coupons.

“We wanted user experience to be at the forefront,” says Patrick Arnold, director of Dorothy Lane Market’s IT. “That meant creating a site that can anticipate your needs based on previous patterns and the ability to always allow customization, a feature important to the Dorothy Lane Market shopper.”

Curbside pick-up is offered for a $5.99 convenience fee per order. Personal shoppers assemble orders from the products found inside the DLM Washington Square location.