Through May 15, The Little Potato Company, based in Alberta, Canada, is highlighting “The Little Springtime Campaign and Sweepstakes,” offering 10 consumers in the US and 10 consumers in Canada opportunities to win $1,000 in groceries from a choice of retailers. The company launched the campaign mid-April.

“This is our first ever in-store and online spring campaign and promotion,” said Heather Jeffares, vice president of marketing, “We’re supporting the campaign with eye-catching, in-store POS and displayers to grab the attention of the consumer and encourage purchase and entry into our sweepstakes.”

The company placed QR codes on in-store displays to direct shoppers to the sweepstakes website to enter.

“The goal of the campaign is to drive awareness and trial among consumers and inspire them to put Little Potatoes from The Little Potato Company on their shopping list and in their cart, while providing retailers an exciting opportunity to showcase the products,” the company said. “It is supported by eye-catching POS and displayers to drive consumers to purchase in store. It is supported by social media and paid media online to drive consumers to a seasonal section on the website with recipes and spring ideas for family fun.”

This article is an excerpt from the May 2024 issue of Supermarket Perimeter. You can read the entire Potatoes feature and more in the digital edition here.