BOULDER, COLO.  —  Meati Foods has promoted Phil Graves from chief financial officer to chief executive officer. Graves succeeds Tyler Huggins, who will assume the role of founder and chief innovation officer.

Meati Foods said it is continuing to right size its workforce.

Before joining the company, Graves was most recently CEO of Wild Idea Buffalo Co., and previously chief sustainability officer and foundation president for Bass Pro Shops.

In his new role, Huggins will continue to develop new products and expand the brand. Huggins will oversee the launch of MushroomRoot Chef Cut product in addition to the company’s sustainability initiatives.

“These changes allow us to better serve our customers and pave the way for long-term, sustainable growth,” Graves said. “Our future is bright. This category-defining product is already in 3,600 stores nationwide after just one year of production, showcasing its boundless potential.”

Huggins added, “We founded Meati based on a shared passion to build a sustainable food system, unlocked by nature, that could deliver nutritious, high-quality, and delicious products to consumers around the world. I am incredibly proud of what we have achieved to date, and I am confident that in Phil we have found the right individual to lead the company to our next exciting chapter. I am eager to support Phil, while leaning into my own strengths and take MushroomRoot to the next level.”