PITT MEADOWS, B.C. — UP Vertical Farms and its sales and marketing partner Oppy have introduced a new top seal pack with a peel-and-reseal feature to extend product shelf life.
“We are proud to introduce this new line that not only better protects our products but reflects our commitment to providing baby leafy greens that consumers can enjoy with confidence,” said Bahram Rashti, CEO and co-founder of UP Vertical Farms. “The updated design prominently features our commitment to sustainability, local sourcing and feeding the region. We want shoppers to know that our greens are Canadian, aligning with their values of supporting homegrown products.”
The following products will begin shipping to stores in the new packaging this month:
- Liven UP — arugula
- Toss UP — tender lettuce blend
- Stand UP — baby romaine
- UP and Away — spring mix
- Power UP — power greens
- Crunch UP — crispiest lettuce mix
“We are grateful for the positive market reception to our products,” Rashti said. “The feedback from our retail partners has been rewarding and humbling; we’ve appreciated their support in stocking our reliable, year-round supply of baby leafy greens with heightened technology and operations practices rare to the current market.”
He and his brother Shahram Rashti, the company’s executive chairman and co-founder, first partnered with Oppy in 2021 to expand product distribution.
“We’re thrilled to be partnered with the Rashti duo, not only because they are passionate growers, but are servicing the needs of our industry and retail partners,” said Kevin Batt, Oppy’s category director of greenhouse. “As climate change continues to affect us, UP Vertical Farms addresses food security issues in Canada and beyond its border, delivering a commercial scale solution that helps limit our country’s dependence on imported greens into the provinces it supplies.”
