CHARLES CITY, IOWA — Pure Prairie Poultry Inc. launched a charter retail brand, carrying the company’s namesake.
The Charles City, Iowa-based company is initially offering retail products at over 50 locations across Coborn’s, Cashwise and Marketplace stores in Minnesota, North Dakota and Wisconsin. Pure Prairie Poultry said it plans to expand throughout the Midwest and beyond.
“Our premium quality offerings start with a smaller chicken, which means more tender products,” stated Brad Vokac, vice president of sales and marketing for Pure Prairie Poultry. “The air-chilling process provides a better touch, cooking and taste experience for customers and consumers. And well-trimmed products, with no added salt or solutions, gives buyers what they pay for — all natural, pure chicken.”
Pure Prairie Poultry looks to save retailers from extra hours tied to weighing and labeling individual packages, as the brand’s products are featured in consistent, fixed-weight packages.
“Not having price labels also allows consumers to see the product inside the package, which is an important element of our overall ‘pure’ value proposition,” Vokac added.
Pure Prairie Poultry’s new retail lineup includes 10 products:
Boneless Skinless Chicken Breast Fillets, 16-oz package
Chicken Breast Tenders, 14-oz package
Boneless Skinless Chicken Thighs, 20-oz package
Chicken Drumsticks, 20-oz package
Bone-In Chicken Thighs, 20-oz package
Family Pack Chicken Wing Portions, Wingettes and Drummettes, 1.75 lbs
Family Pack Boneless Skinless Chicken Breast Fillets, 2 lbs
Family Pack Chicken Drumsticks, 2.25 lbs
Family Pack Bone-In Chicken Thighs, 2.25 lbs
Whole Chicken, Without Giblets, 3.65 lbs
The announcement of the charter retail brand comes two years after the company purchased its poultry processing facility located in Charles City that was previously operated by Simply Essentials until 2019.
In June 2023, Pure Prairie Poultry received $36.7 million in funding for future renovations and expansions. When it reaches full capacity, the company looks to have a network of more than 75 barns within a 250-mile radius of its processing facility.