LOS ANGELES — Wonderful Pistachios recently launched a new marketing campaign to remind consumers of the quality of the brand.
The ‘Remember, They’re Wonderful’ campaign focuses on the consistent taste and texture consumers can expect from Wonderful Pistachios.
The campaign involves 15-second advertisements that serve as an extension of the ‘Get Crackin’ campaign that launched in January.
The straightforward ads show hands physically pointing to the word ‘Wonderful’ on the bag.
“We put the pistachio category on the map with our iconic black bag, and now we’ll be making our brand name even more recognizable with this simple yet clever approach to how we are Wonderful,” said Diana Salsa, vice president of marketing for Wonderful Pistachios.