WESTMINSTER, COLO. — Niman Ranch announced the appointment of Jake Fazio to the position of vice president of retail sales. In his new role, Fazio will lead the sales team, overseeing retail and e-commerce.

“Jake started his career as a butcher and has worked his way up over the past 20 years to become one of the very best sales leaders in the natural meats space,” said Chris Oliviero, general manager of Niman Ranch. “He has a proven track record of significant premium, branded product growth across multiple protein categories in both food service and retail.”

Bringing over two decades of sales experience, Fazio most recently worked for Vero Foods, which includes the brands True Story, Fork in the Road, Courage Production and Heritage Foods. Before his time with Vero, he spent more than 10 years with Coleman Natural, overseeing West Coast sales and driving double-digit growth in its Organic and No Antibiotics Ever programs annually as well as successfully launching new claims-based products.

Fazio began his career in the meat industry working as a retail supervisor and meat department manager at grocers throughout Northern California, including Andronico’s, Ralphs, Albertsons and local independent retailers. He earned his bachelor’s degree from Grossmont College.

“I’m proud to join the Niman Ranch team, a brand I have long admired for its commitment to quality, animal welfare and family farmers,” Fazio said.